24 Jul, 2021, 13:25 PM | by Pervaiz Nasir


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A threat or an opportunity to Redesign.

It depends on how well you adapt to the new business environment.

It is always easy to adjust to an environment of free spending and growth, but when the economy makes a U-turn, the rules of the game change.

The new reality requires us to change the way we plan, do, and achieve. COVID – 19, has left us with no choice.

The global crisis has changed the rules of business as we know it. If we are expecting to return to the good days of pre 2008 or the 2013 to 2015 period anytime soon then we are going to be disappointed.

The good news is that opportunities exists but in different forms.

Those who analyze the situation correctly, adapt their strategy and tactics will emerge much stronger in the next few years.

In the Middle East, there has always been a shortage of talent and every company, at best, has only a handful of stars performers.


The question now is how to strategize and best retain and enable these stars to perform in a challenging environment is one of the keys to success.

Great companies are not built by committees and compromised decisions. They are not as always built on business plans and projections; they are built by dreamers and believers with a passion to pursue an idea and gather the people and resources around them to make it a reality.

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